Thursday, 19 July 2007

Fashion literally

This week, the BFC announced that under new law, models under 16 years old will no longer be allowed on the catwalks of London Fashion Week. This has been such an improvement seen as these days more and more young underage models like Ford's Chanel Iman are seen gracing the runways of shows for Marc Jacobs and Bottega Venneta. Despite my love for Iman and other young models alike, all it does is arguably present unachievable ideals for women and even teenagers to try and attain. Health panel experts in London are also investigating the possibility of sexual exploitation in underage models and state that underage models are often overly sexualized.

So finally after all the ratnig and raving about checking girls BMIs before casting them, now we can see some sort of improvement and measures put into place to protect models and more to the point, the women who see these girls. But as always, the fashion industry has to fight back and someone has to jump on the bandwagon of all the hyped publicity.

Just when you think the industry's sorting itself out, or perhaps 'snorting' itself out would be more appropriate. Siseley's new ad campaign features two models appearing to be sniffing drugs, but is in actual fact a white dress. Talk about sending mixed messages. Whether it's simply a means to jump on the bandwagon of all the puiblicity or simply a bit of tongue in cheek humour, Sisley has really taken it that bit too far. The industry is already under much criticism, what more an established high street chain coming out with a campaign that overtly glorifies drugs.

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